Let's talk transparency. And costs.
Transparency is an important issue considering sustainable approach in fashion. Some designers and fashion labels are offering detailed information about source of materials, location of manufactures, manufacturing cost, company costs, markups etc. Justifying usually higher prices of sustainable and ethical fashion gives customers the opportunity to understand the costs and potentially influence their fashion decisions in a positive way. Customers are building trust with the label and following a stronger emotional relationship with purchased pieces of clothing.
In order to provide as much information as possible about our final products, three most important matters are clarified; fabric origin, production and price transparency.
- Origin of the fabric
The most sustainable choice is to use fabrics that are produced locally. Unfortunately due to our geographic location, it's basically impossible to find fabrics made from fibre to final product within our region. The best choice is to use fabrics that have origin in Europe ( Lithuania, Estonia, Turkey to be more specific in our case). Sourcing fabric from nearby regions is a top priority for me, as I am committed to minimizing the environmental impact of my production process. Despite receiving frequent offers from Asian fabric manufacturers, I have always chosen to work with fabrics made within our continent.
- Production
While I have no control over where the cotton is grown, when planning production of the collection, the most sustainable approach can be achieved. All items are designed, cut, sewn and packed for you all locally, in our studio in Maribor, Slovenia. There is no need for unnecessary travel and there are also manufacturing companies and seamstresses with knowledge and experience within Slovenia. In case I would consider manufacturing outside of our studio, I strive to ensure it is done locally, maintaining my commitment to sustainability.
- Price transparency
The final price of each item is composed of:
- Production costs: Production costs include the cost of sourcing, prototyping, cutting, sewing and finishing the clothes.
- Material costs: Material costs include the cost of fabrics, threads, buttons and other materials.
- Fulfilment: This includes fees for handling, customer service, labels, packaging, payment fees, postal charges etc.
- Company costs: Company costs include all expenses for work space, social and health insurance, equipment, marketing, IT, and profit margin.
- Tax: This part is forwarded to the tax authorities. ( our small business is currently exempted from the tax )
The following is an example of price breakdown for some of our favourite styles:
Basic crop top
- Production: 18 €
- Material: 10 €
- Fulfilment: 8 €
- Company costs: 19 €
Final selling price | 55,00 €
Back to basics pants
- Production: 38 €
- Material: 24 €
- Fulfilment: 10 €
- Company costs: 23 €
Final selling price | 95,00 €
Crop linen shirt
- Production: 33 €
- Material: 18 €
- Fulfilment: 9 €
- Company costs: 19 €
Final selling price | 79,00 €
In summary, transparency and cost considerations are crucial in sustainable fashion. Local sourcing and manufacturing, coupled with disclosing production costs, material costs, and more, encourage responsible consumption and build stronger customer relationships. Prioritizing sustainability and transparency is essential for a more sustainable fashion industry.
My question for you is: Do you know who made your clothes, where they were made, and at what cost?